Many animal rights activists and organizations don’t even have a specific goal in mind. Just ask them! Most will be able to articulate a strong feeling that something is wrong and a strong desire to fix it. But many will not be able to describe what that fix is or how that fix actually gets done. This lack of focus is holding back the movement in a big way, in my view.
Here’s a simple chart aimed at helping activists focus their work on a specific, concrete goal.

Victory at the first three levels will represent the climax of the current animal rights movement; thereafter, the movement’s focus will shift from law-making to law-enforcing.
The latter two tiers represent the means whereby demand for cruelty-based goods and services is eliminated; such elimination undermines the financial viability of cruelty-based activities, thereby setting up the conditions necessary for victory at the former three tiers. Pick your favorite tier, and make things happen!
#animalrights #animalliberation #vegan
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(Original publication date: Sept. 6, 2015 (FB))
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